The hottest trend in light bulbs continues in the opening of its second store. Until recently, choices were extremely limited. One company that has met with phenomenal success in carving a niche in light bulbs, evidenced by the growing number of shops being opened in the United States, is Light Bulbs Unlimited located at 1938 N.E. 163^rd Street, the Houston based national franchisor whose positioning line is "If We Ain't Got It, We'll Get It".

Each new Light Bulbs Unlimited loca­tion is selected on the basis of extensive market research and demographic analysis. "We've been studying the North Miami Beach market carefully and our results show that there is a definite demand for a consistently high quality light bulb outlet" said Ron Fabian, President of Light Bulbs Unlimited, South Florida.

Let's find out a little about this unusual business...With the recent introduction of many new light sources, such as metal halide, tungsten halogen, low voltage lamps, neon's and the development of long-life and energy saving products, the industry's ability to cope with public de­mand has been severely strained and largely inadequate. Large manufacturers like G.E., Sylvania and Westinghouse spend millions promoting their name, products and image. They sell their bulbs in huge quantities to bulk buyers in the wholesale industry, but out of the thousands of dif­ferent types of bulbs they produce, only a fraction are available at the retail level. "The Houston headquarters has such large buying power it can pass savings to its fran­chisees, who in turn pass savings on to its customers", noted Mr. Fabian. Never before has a comprehensive range of basic and specialized light sources been marketed professionally to the public...now there is Light Bulbs Unlimited! No longer will you have to search the length and breadth of Dade and Broward for a hard to replace bulb, just drop on by...

The North Miami Beach shop marks the first Dade location and the second Light Bulbs Unlimited Florida location.