One of Mark Gersowsky's toughest jobs as manager of the new Light Bulbs Unlimited may be letting people know it's more than just light bulbs: it's a complete lighting showroom.
The store carries Bruck, Eurofase, Access Lighting, Tech Lighting, ET2, W.A.C. and other popular brands. There is lighting for homes, landscapes, commercial buildings, even streets.
As you might expect, the store can order what it doesn't have in stock, including hard-to-find bulbs and Lutron-brand dimmers, he said. "We don't have a Web site because we like that face-to-face meeting," Gersowsky added.
He thinks of the company as a service business that happens to sell lighting.
On a recent night, he made a trip to get fixtures to a customer on time. A South Florida lighting vendor took the fixtures home from work and Gersowsky drove to the vendor's house in Pompano Beach to get them to his Treasure Coast customer by the next morning.
Gersowsky said Light Bulbs Unlimited was started 25 years ago in Texas and the founder's son owns a store in Fort Lauderdale.
Gersowsky, who formerly owned a Light Bulbs Unlimited store in Coral Springs, opened the Port St. Lucie store about three months ago for a group of investors. "We have seven locations and this is the baby," he said.
This baby is in the new Crown Plaza at 8635 U.S. Highway 1, north of Village Green Drive in Port St. Lucie.